The Talos Brand
During my tenure at Cisco Talos, I have helped to envision and evolve the Talos brand to become what it is today — a highly respected brand within the security intel space.
When I joined the Talos team in 2016, our brand guidelines consisted of a set of colors and fonts. The application of those assets was undefined.
Today, Talos brand guidelines represent a fully integrated and cohesive brand with guideance for applications across all material types.
In late 2023, I gave the Talos logo a facelift to elevate the overall mark and clearly align it with the Cisco brand.
When adding the Cisco branding into the Talos logo, it was clear that the wordmark itself needed to be cleaned up. I thickened the linework to be heartier and play nicer with the Cisco lettering. The notch sizing was increased to ensure they remained visible, even at smaller scales. The corner and point radii were redrawn, to uniform throughout the letterforms.
The product of this lightweight redesign is a logo with greater visual weight and more design integrity. It’s been a joy to update our collateral with this change.